Are You Ready For Some 3D Football?
The NFL’s broadcast of this Thursday’s game between the San Diego Chargers and Oakland Raiders will be the first ever broadcast in 3D-HD. This broadcast will take place in theaters in three cities; Boston, New York and LA as an invite only event.
Seeing a football game in HD on the big screen is one thing, but the added 3D experience is said to make the viewer feel as if they are actually on the playing field.
The NBA was the first sports league to give the 3D-HD a try with their presentation of the 2007 NBA All-Star game. 3ality Digital of Burbank California will produce and transmit the NFL’s December 4th game. 3ality Digital may be best known to the public for their work on the concert film “U2 3D” and for making NBC’s “Chuck” first scripted television show shot entirely in live digital 3D.
Guests to this screening will be the NFL’s broadcast and consumer electronics partners. The venues will also have 3-D televisions on hand to show what the home experience could be like in the future.
At the IBC trade show this summer, I was positioned across from a live 3-D demonstration. The 3-D camera was just pointed at the booth and passing crowd, letting people see the live feed on a 3-D HD monitor - once they put on the special glasses. The crowd continued to line up for three days to get their look.
At the theater this week the game will be a sight to see, with the biggest stumbling block still being that the audiences has to wear those glasses.
More Info:
Broadcast & Cable here
CNET here
WSJ here
Springsteen Signs On for Super Bowl Halftime Show
Bruce Springsteen and the E Street Band have signed on for what has to be one of the worst gigs possible, the Super Bowl halftime show. NBC and the NFL announced the booking for Super Bowl XLIII over the weekend. The Super Bowl will be on February 1st in Tampa this season.
Springsteen is a safe bet for the show, with aging fans still packing his concerts. Plus, the election will be over so NBC won’t have to worry about any political statements… unless maybe Bruce doesn’t like who wins.
More Info:
Read the Variety story here
