Test Current

YouTube has been posting rising numbers every quarter, but people still want to know how they plan to make money from those numbers. Well, an agreement between Scripps Networks and YouTube may start to show us how that money will be made.

Scripps Networks has announced that it will have “lifestyle” channels on YouTube that will carry clips from its television properties such as Food Network, DIY Network, HGTV and Fine Living Network.

President of the interactive group at Scripps Networks, Deanna Brown, said “Having Scripps Networks channels available on YouTube offers our brand enthusiasts another touch-point with HGTV, Food Network, DIY Network and Fine Living Network; while also giving those new to the brands a chance to sample our content.”

Brown knows this area well; she had been general manager of Yahoo’s Media Group’s Lifestyles business unit before joining Scripps Networks.

This would definitely bring higher quality video to YouTube but the question will be whether these “lifestyle” channels fit the YouTube viewers.

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Reuters

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See the Scripps Networks channels YouTube:

http://www.youtube.com/hgtv

http://www.youtube.com/foodnetworktv

http://www.youtube.com/diynetwork

http://www.youtube.com/finelivingnetwork