Don’t You Buy All Your Music from a Video Game?
It did cause a stir in March of 2007 when Paul McCartney announced that his “Memory Almost Full” release would come out on the newly formed Starbucks record label Hear Music, but I believe this has him beat. The band Motley Crue released their new single through Rock Band… yes the game.
Now I understand the numbers that are involved here; falling numbers for music sales and the huge numbers involved in the game Rock Band, but this is an amazing step.
The Xbox Live Marketplace site says:
Heavy metal band Mötley Crüe has become the first band to release a brand-new song as a playable track in the popular Rock Band™ game. Their new single “Saints of Los Angeles,” is available for a limited time at a special price of 80 Microsoft Points on Xbox LIVE® Marketplace.
If you think about it, McCartney got more people talking about his release than ever would have by doing his Starbucks deal. The June 24th release of the album “Saints of Los Angeles” will be Motley Crue’s first since 2000 and they need people to hear it.
MTV Games said last month that players have bought more than 8 million downloadable songs for Rock Band… hmmm. This could generate more interest than the Black Crowes got when Maxim magazine reviewed their new release without listening to it! I just hope that Motley Crue doesn’t get paid in “Microsoft Points.”
Read the Reuters article here.
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